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	<title>Comments on: Why Can&#8217;t Private Aviation Innovate?</title>
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		<title>By: Rob Dore</title>
		<link>http://www.planeconversations.com/2009/11/12/why-cant-private-aviation-innovate/comment-page-1/#comment-2401</link>
		<dc:creator>Rob Dore</dc:creator>
		<pubDate>Tue, 06 Apr 2010 15:37:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.planeconversations.com/?p=921#comment-2401</guid>
		<description>It seems that private aviation has trouble moving forwards and I refer in particular to the Operators.  We are a broker and I think our overall service offering is quite innovative and certain offers are very innovative. The bigger question here for me is what is to be achieved by being innovative.  There are a lot of people flying in business and first class on commercial airlines and there are a lot of people flying in private jets. The focus here has similarities to your previous post about &quot;shared&quot; private jet charter.  It&#039;s true to say that if you fill a private jet it may be more price competitive and on many occasions will come into the commercial price range. At Jet Booking Direct, we had a syndicate offering available and marketed for 14 months with only 2 enquiries over that period. I still believe that this offering has potential to attract more travellers away from the scramble and wasted time attached to commercial travel. However, we have recently concluded that the marketing cost and time required to fully establish that service offering will not reap sufficient reward in the current market place. It&#039;s not a conclusion and it may well be something that we revive in the not too distant future but the main focus for us is to shift and disrupt the market to bring more of the existing private market to us. To achieve that we do need to continue to be very innovative and work hard to give clients the reasons to move from the larger operators and the likes of NetJets. The numbers speak for themselves, it&#039;s just a matter of building client&#039;s trust in us.

I do hope that the private jet market starts to gain more share of the business and first class traveller market and that we will see an innovative approach to achieving it.  If an operator or broker can develop a product and route to market that works, I don&#039;t think slots etc will be too much of an issue as we all already know that a PJ can get into much smaller airports and we can avoid the main international hubs.

I&#039;ll be watching this space and I&#039;d be more than happy to be a part of a combined marketing group. If we can work together with some of the better and more flexible Brokers and Operators we may be able to show the air travel world just how innovative we can be.</description>
		<content:encoded><![CDATA[<p>It seems that private aviation has trouble moving forwards and I refer in particular to the Operators.  We are a broker and I think our overall service offering is quite innovative and certain offers are very innovative. The bigger question here for me is what is to be achieved by being innovative.  There are a lot of people flying in business and first class on commercial airlines and there are a lot of people flying in private jets. The focus here has similarities to your previous post about &#8220;shared&#8221; private jet charter.  It&#8217;s true to say that if you fill a private jet it may be more price competitive and on many occasions will come into the commercial price range. At Jet Booking Direct, we had a syndicate offering available and marketed for 14 months with only 2 enquiries over that period. I still believe that this offering has potential to attract more travellers away from the scramble and wasted time attached to commercial travel. However, we have recently concluded that the marketing cost and time required to fully establish that service offering will not reap sufficient reward in the current market place. It&#8217;s not a conclusion and it may well be something that we revive in the not too distant future but the main focus for us is to shift and disrupt the market to bring more of the existing private market to us. To achieve that we do need to continue to be very innovative and work hard to give clients the reasons to move from the larger operators and the likes of NetJets. The numbers speak for themselves, it&#8217;s just a matter of building client&#8217;s trust in us.</p>
<p>I do hope that the private jet market starts to gain more share of the business and first class traveller market and that we will see an innovative approach to achieving it.  If an operator or broker can develop a product and route to market that works, I don&#8217;t think slots etc will be too much of an issue as we all already know that a PJ can get into much smaller airports and we can avoid the main international hubs.</p>
<p>I&#8217;ll be watching this space and I&#8217;d be more than happy to be a part of a combined marketing group. If we can work together with some of the better and more flexible Brokers and Operators we may be able to show the air travel world just how innovative we can be.</p>
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		<title>By: Craig Cestari</title>
		<link>http://www.planeconversations.com/2009/11/12/why-cant-private-aviation-innovate/comment-page-1/#comment-591</link>
		<dc:creator>Craig Cestari</dc:creator>
		<pubDate>Mon, 15 Feb 2010 21:36:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.planeconversations.com/?p=921#comment-591</guid>
		<description>I am in favor of the idea of moving into a point-to-point way to reach out to more consumers, however the current Air Traffic Control system is maxed-out which results in more and more Lear Jets like yours sitting short of the runway for a DSP release on a perfectly clear day.  These delays are becoming more typical in part because of the raise in peak air travel in terms of the number of planes moving in high-traffic areas.  One of the best examples of this growing ATC obstacle is with Christmas season travel between the NYC area and south Florida.  As less airlines fly 757s and Airbusses on theses routes and more RJ&#039;s and chartered jets take to the skies, they still need to be spaced out accordingly with little regard to whether there are 150 people or 3 people packed into each aircraft.  The peak-travel epidemic of delays is only going to get worse under the current FAA system with this trend you support, it&#039;s good to know Next-Gen ATC will soon help to alleviate these peak-travel headaches little by little.</description>
		<content:encoded><![CDATA[<p>I am in favor of the idea of moving into a point-to-point way to reach out to more consumers, however the current Air Traffic Control system is maxed-out which results in more and more Lear Jets like yours sitting short of the runway for a DSP release on a perfectly clear day.  These delays are becoming more typical in part because of the raise in peak air travel in terms of the number of planes moving in high-traffic areas.  One of the best examples of this growing ATC obstacle is with Christmas season travel between the NYC area and south Florida.  As less airlines fly 757s and Airbusses on theses routes and more RJ&#8217;s and chartered jets take to the skies, they still need to be spaced out accordingly with little regard to whether there are 150 people or 3 people packed into each aircraft.  The peak-travel epidemic of delays is only going to get worse under the current FAA system with this trend you support, it&#8217;s good to know Next-Gen ATC will soon help to alleviate these peak-travel headaches little by little.</p>
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		<title>By: LeRoy Young</title>
		<link>http://www.planeconversations.com/2009/11/12/why-cant-private-aviation-innovate/comment-page-1/#comment-411</link>
		<dc:creator>LeRoy Young</dc:creator>
		<pubDate>Wed, 13 Jan 2010 19:33:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.planeconversations.com/?p=921#comment-411</guid>
		<description>Executive charter is about demographics not costs.</description>
		<content:encoded><![CDATA[<p>Executive charter is about demographics not costs.</p>
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		<title>By: dmet</title>
		<link>http://www.planeconversations.com/2009/11/12/why-cant-private-aviation-innovate/comment-page-1/#comment-1239</link>
		<dc:creator>dmet</dc:creator>
		<pubDate>Tue, 08 Dec 2009 18:28:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.planeconversations.com/?p=921#comment-1239</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;RT @tweetmeme Why Can&#039;t Private Aviation Innovate? &#124; Plane Conversations http://bit.ly/4m68pe&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @tweetmeme Why Can&#39;t Private Aviation Innovate? | Plane Conversations <a href="http://bit.ly/4m68pe" rel="nofollow">http://bit.ly/4m68pe</a></span></span></span></p>
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		<title>By: admin</title>
		<link>http://www.planeconversations.com/2009/11/12/why-cant-private-aviation-innovate/comment-page-1/#comment-105</link>
		<dc:creator>admin</dc:creator>
		<pubDate>Wed, 18 Nov 2009 22:36:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.planeconversations.com/?p=921#comment-105</guid>
		<description>This is Jay Deragon piping in.

All great comments however my perspectives are not relevant or relative to what has been or is currently rather what could and should be a new innovative model that expands the market of private aviation users. To reference what is or has been doesn&#039;t adress what could or should be when we apply innovative thinking to existing problems everyone is facing.

make sense?</description>
		<content:encoded><![CDATA[<p>This is Jay Deragon piping in.</p>
<p>All great comments however my perspectives are not relevant or relative to what has been or is currently rather what could and should be a new innovative model that expands the market of private aviation users. To reference what is or has been doesn&#8217;t adress what could or should be when we apply innovative thinking to existing problems everyone is facing.</p>
<p>make sense?</p>
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		<title>By: Doug Cate</title>
		<link>http://www.planeconversations.com/2009/11/12/why-cant-private-aviation-innovate/comment-page-1/#comment-100</link>
		<dc:creator>Doug Cate</dc:creator>
		<pubDate>Tue, 17 Nov 2009 21:24:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.planeconversations.com/?p=921#comment-100</guid>
		<description>Reading the comments above from Jeff, Mike , Ron et. al. - that is, the selling of value versus services misses the point. What if we as an industry could take advantage of that cloud of technology that is emerging like a thunderhead on a hot day. What if by doing so, we radicalize the use of underused assets at price points never before seen in our industry. What if price was able to match the markets value of time. What if?</description>
		<content:encoded><![CDATA[<p>Reading the comments above from Jeff, Mike , Ron et. al. &#8211; that is, the selling of value versus services misses the point. What if we as an industry could take advantage of that cloud of technology that is emerging like a thunderhead on a hot day. What if by doing so, we radicalize the use of underused assets at price points never before seen in our industry. What if price was able to match the markets value of time. What if?</p>
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		<title>By: Catherine Smith</title>
		<link>http://www.planeconversations.com/2009/11/12/why-cant-private-aviation-innovate/comment-page-1/#comment-98</link>
		<dc:creator>Catherine Smith</dc:creator>
		<pubDate>Tue, 17 Nov 2009 16:53:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.planeconversations.com/?p=921#comment-98</guid>
		<description>Jay, there are two new companies trying the low-cost seat option right now but I don&#039;t think the idea is doing much.  On-demand charter is the least expensive form of private jet travel because there is no commitment beyond the current trip, no advanced fees, no capital investments, no management fees or overhead.  You have to fly ALOT to make ownership more cost efficient than charter.  We would be happy to provide you with free quotes to see if charter makes sense for you.</description>
		<content:encoded><![CDATA[<p>Jay, there are two new companies trying the low-cost seat option right now but I don&#8217;t think the idea is doing much.  On-demand charter is the least expensive form of private jet travel because there is no commitment beyond the current trip, no advanced fees, no capital investments, no management fees or overhead.  You have to fly ALOT to make ownership more cost efficient than charter.  We would be happy to provide you with free quotes to see if charter makes sense for you.</p>
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		<title>By: Greg Cirillo</title>
		<link>http://www.planeconversations.com/2009/11/12/why-cant-private-aviation-innovate/comment-page-1/#comment-97</link>
		<dc:creator>Greg Cirillo</dc:creator>
		<pubDate>Tue, 17 Nov 2009 14:28:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.planeconversations.com/?p=921#comment-97</guid>
		<description>It is hard to disagree with your premise.  Unfortunately, the tide is flowing the other way.  The most creative, out-of-the box ideas in decades -- fractional ownership -- is struggling due to staggering declines in aircraft values.  And Day Jet is toast.  A lot of the cost side of business aviation is fixed.  Aircraft are expensive, fuel is what it is.  Crew costs (training and pay) are only going up.  So how do you drop the entry price and attract more users?  The ability to sell empty legs (positioning flights) and empty seats is an obvious opportunity, but there is a massive regulatory hurdle to doing so.  The solution is not a software algorithm (a la Day Jet) but a regulatory change.  It needs to be sold as a &quot;green&quot; initiative.  It is also well timed as the airlines retract from smaller markets.  I&#039;m happy to join in any effort to pursue this change.</description>
		<content:encoded><![CDATA[<p>It is hard to disagree with your premise.  Unfortunately, the tide is flowing the other way.  The most creative, out-of-the box ideas in decades &#8212; fractional ownership &#8212; is struggling due to staggering declines in aircraft values.  And Day Jet is toast.  A lot of the cost side of business aviation is fixed.  Aircraft are expensive, fuel is what it is.  Crew costs (training and pay) are only going up.  So how do you drop the entry price and attract more users?  The ability to sell empty legs (positioning flights) and empty seats is an obvious opportunity, but there is a massive regulatory hurdle to doing so.  The solution is not a software algorithm (a la Day Jet) but a regulatory change.  It needs to be sold as a &#8220;green&#8221; initiative.  It is also well timed as the airlines retract from smaller markets.  I&#8217;m happy to join in any effort to pursue this change.</p>
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		<title>By: Jeff Reich, CAM, MBAviation, Pilot</title>
		<link>http://www.planeconversations.com/2009/11/12/why-cant-private-aviation-innovate/comment-page-1/#comment-89</link>
		<dc:creator>Jeff Reich, CAM, MBAviation, Pilot</dc:creator>
		<pubDate>Fri, 13 Nov 2009 20:31:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.planeconversations.com/?p=921#comment-89</guid>
		<description>All,

I love your thinking here. The proposition that BizAv is not in essence thinking outside the box, strikes home with the work I am doing. However, it also has to do with shifting those observing BizAv. Overall this all takes me to where my focus lies - in educating aviators on business and business people on aviation.

During my recent MBA specializing in Applied Aviation Management, I focused myself focusing on BizAv at every opportunity. It is my conclusion that the weakest point is the relations between the aviators and non-aviators. I donâ€™t make that conclusion lightly but after 30 years in aviation and 13,000 hours of piloting. More specific to Jay&#039;s point is the fact that aviation is costly. To that, I ask you to concentrate on the value, as to which Mike was referring. The trouble here is that it is not typically so done and therefore there are not standards with which to fairly make comparisons, as is commonly done with a P &amp; L statement. This is more of a &#039;V&#039;alue and &#039;C&#039;ost statement idea.

The value of the use of air travel is like the value of modern technology and office facilities for businesses. Could we operate in doublewide trailers, F-150 pickups and snail-mail; sure, but how effective and efficient is that?  It&#039;s the, &quot;you have to spend money to make money&quot; idea. Airplanes help you &#039;make money&#039;. They are a tool. They should be thought of in that light. To think of them as a cost center, threatens training, security, and safety; three things that should only be &#039;tops&#039; in aviation. This is in fact what is wrong with the airlines right now; they have slim &#039;margins&#039;. They need to raise prices and minimize overspending. Don&#039;t be too quick to say &quot;cut salaries&quot; before you recall what the Calgon crew was making. Also, think about why charter operators fall into a low safety statistics range - they are often times trying to &#039;run on the cheap&#039;.

Feel free to find me on LinkedIn. Jeff</description>
		<content:encoded><![CDATA[<p>All,</p>
<p>I love your thinking here. The proposition that BizAv is not in essence thinking outside the box, strikes home with the work I am doing. However, it also has to do with shifting those observing BizAv. Overall this all takes me to where my focus lies &#8211; in educating aviators on business and business people on aviation.</p>
<p>During my recent MBA specializing in Applied Aviation Management, I focused myself focusing on BizAv at every opportunity. It is my conclusion that the weakest point is the relations between the aviators and non-aviators. I donâ€™t make that conclusion lightly but after 30 years in aviation and 13,000 hours of piloting. More specific to Jay&#8217;s point is the fact that aviation is costly. To that, I ask you to concentrate on the value, as to which Mike was referring. The trouble here is that it is not typically so done and therefore there are not standards with which to fairly make comparisons, as is commonly done with a P &amp; L statement. This is more of a &#8216;V&#8217;alue and &#8216;C&#8217;ost statement idea.</p>
<p>The value of the use of air travel is like the value of modern technology and office facilities for businesses. Could we operate in doublewide trailers, F-150 pickups and snail-mail; sure, but how effective and efficient is that?  It&#8217;s the, &#8220;you have to spend money to make money&#8221; idea. Airplanes help you &#8216;make money&#8217;. They are a tool. They should be thought of in that light. To think of them as a cost center, threatens training, security, and safety; three things that should only be &#8216;tops&#8217; in aviation. This is in fact what is wrong with the airlines right now; they have slim &#8216;margins&#8217;. They need to raise prices and minimize overspending. Don&#8217;t be too quick to say &#8220;cut salaries&#8221; before you recall what the Calgon crew was making. Also, think about why charter operators fall into a low safety statistics range &#8211; they are often times trying to &#8216;run on the cheap&#8217;.</p>
<p>Feel free to find me on LinkedIn. Jeff</p>
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		<title>By: Mike</title>
		<link>http://www.planeconversations.com/2009/11/12/why-cant-private-aviation-innovate/comment-page-1/#comment-87</link>
		<dc:creator>Mike</dc:creator>
		<pubDate>Fri, 13 Nov 2009 17:57:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.planeconversations.com/?p=921#comment-87</guid>
		<description>Jay I believe that you hit the â€œnail on the headâ€ about communication.  The message that conveys the â€œvalueâ€ of using private aviation over the airlines is where the industry is falling short.  What was it that made you start out with that single engine piston?  Who else out there doesnâ€™t realize what you did early on and how do we enlighten them?

General (private) aviation is not likely to ever be on par with the airlines on a per seat basis.  To do so would require a monumental investment of money and co-operation into a logistical system that tracks available seats on a departure/destination/demand basis.  Even then, if you have reached that point, because of the regulatory environment, you are no longer â€œPrivateâ€ aviation but a â€œCommercialâ€ operation using different equipment.

Letâ€™s face it, (as you yourself stated at one point you could not justify) using private aviation is expensive.  Private aviation is perceived to be â€œout of reachâ€ to Joe Q. Public unless we, as and industry, can show its ultimate â€œvalueâ€ outweigh its cost.   That cost has to be more then a dollar to dollar comparison.</description>
		<content:encoded><![CDATA[<p>Jay I believe that you hit the â€œnail on the headâ€ about communication.  The message that conveys the â€œvalueâ€ of using private aviation over the airlines is where the industry is falling short.  What was it that made you start out with that single engine piston?  Who else out there doesnâ€™t realize what you did early on and how do we enlighten them?</p>
<p>General (private) aviation is not likely to ever be on par with the airlines on a per seat basis.  To do so would require a monumental investment of money and co-operation into a logistical system that tracks available seats on a departure/destination/demand basis.  Even then, if you have reached that point, because of the regulatory environment, you are no longer â€œPrivateâ€ aviation but a â€œCommercialâ€ operation using different equipment.</p>
<p>Letâ€™s face it, (as you yourself stated at one point you could not justify) using private aviation is expensive.  Private aviation is perceived to be â€œout of reachâ€ to Joe Q. Public unless we, as and industry, can show its ultimate â€œvalueâ€ outweigh its cost.   That cost has to be more then a dollar to dollar comparison.</p>
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