Plane Conversations

In my 19 January article, I argued that automobiles are economically more efficient than buses because they allow for more options in the quality of interactions that a passenger can choose as opposed to a scheduled service route alternative.

On the Contrary

In this article, I will argue the opposite point that people isolated in cars decreases the quantity of interactions that can often expose opportunities and more options.  Therefore, by eliminating these random interactions, the communities that support their social needs are in fact weakened.

Ironically, the point of contradicting myself is to validate the strengths and uncover the weaknesses of a business strategy for the Private Aviation Community.

For example:

We can validate that idea that highly-optioned, point-to-point travel is a key advantage of Private Aviation.  We also notice the curious absence of  the “community” of our clients in our calculus.   The assumption is that community is static whereas aviation is dynamic.

The paradigm shift is that aviation is static and community is dynamic

Jane Jacobs wrote extensively on the three following pillars of community:

1. Communities provide the resources that families cannot provide for themselves.

2. Communities consist of convenient and responsive commercial transactions.

3. Communities capture the speaking relationships among neighbors, acquaintances, and friends.

Strategy Revisions:

The strategic opportunity for Private Aviation is to look deep into communities that we serve.  What resources can Private Aviation provide that families cannot provide for themselves? How can Private Aviation make all commercial transactions more convenient and responsive? Finally, how can Private Aviation empower the speaking relationships among neighbors, acquaintances, and friends?

Expanding the market for Private Aviation may be as simple as expanding the definition of Aviation Community far beyond where the competition is contracting theirs.

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