Plane Conversations

Back in the railroad days, a platform referred to the surface upon which passengers stepped in order to enter or exit the train.

In 2012, the word “platform” often refers to one of the big four data stations on the Internet; Google, Amazon, Facebook, or Apple.  On the backend, those platforms sort products and people into similar categories.  On the front end, they deliver products to the consumer or the consumer to the product.  Everything is done electronically, in most cases, even the product is electronic.

Of Flesh and Mortar

In real life, the Commercial Aviation Hub and Spoke System is a platform too. People and airplanes are sorted into  categories, then they are matched to the size of the container. The difference is that very little is electronic – real living people and hundreds of thousands of pounds of aircraft still need to perform their little platform dance consuming vast infrastructure, ground space, time, and energy.

A Platform for Reality

Compared to the Big Four who collect data behind secure walls, analyze it with proprietary algorithms, then serve up the content that is most beneficial to the platform (not necessarily the user), Social Flights is revolutionary.

Social Flights collects four separate streams of data, converts the data to a single usable form, then shares the data back to the separate streams.  For example; an airplane operator submits data regarding the inventory of their aircraft.  The hospitality industry submits data relative to their inventory of support services,  Travelers submit data regarding their likely destinations, and event organizers submit data regarding their event.

Music is a mixture of rhythm, sound frequency, and timbre

Social Flights captures all of these streams, organizes the data and feeds it back to the market in a more usable form.  Aircraft operators know the optimum use of their aircraft resources.  Hospitality knows how to best allocate their inventory.  Event planners have greater exposure to their markets for attendees. Finally, Travelers know the exact door-to-door cost AND TIME to achieve their objectives.

Social Value is “manufactured” because it is in the best interest of each party that the other three are successful

Advertising extorts passion

Today, nearly all social organization is now funded – and influenced – by advertising.  Social priorities are driven by Wall Street priorities while advertising powerplays tout some products often at the expense of others that would create otherwise social cohesion.  People do not wake up in the morning aspiring to follow the Kardashians, they aspire to follow their friends and to pursue their natural interests, and talents.  Advertising is anti-social.

The Social Flights platform is revolutionary

Social Flights, while currently emerging as a simplified air transportation system, is a real and valid social value manufacturing engine. The same system can also be used for any shared experience; cars, planes, roads, infrastructure, corporations, education, and even government with the New Value data platform that we are developing.

The problem can never be the solution.

Today, we do not have a financial problem as much as we have a value problem.  The challenges that face the world today are far too great to be solved with an “Advertising” platform.  Whatever happens next, it must start with a platform for Reality.

A study released by Adify analyzed the average CPMs paid by various vertical categories of advertisers. The travel industry, generates 8.5 Billion image-based ad impressions per year in a highly competitive category.  Travel is a very reliable source of revenue for media networks and major publishers.  It is no surprise then that the average amount of money that an advertiser would pay for 1000 impressions (CPM) in the travel sector is $19.89 .

Yes, an advertiser would pay 20 dollars to put their name in front of 1000 travelers.  That is real money.  Suppose that the price of  filling an empty seat on an empty leg (in aerodynamic drag) is 100 dollars for a given distance. If that person is a travel blogger they would need to have a minimum readership of 5000 in order to equal the value of the seat in marketing dollars.

Unlike the pre-Internet world, today there are literally thousands of people walking around with 100,000 Twitter followers, 50,000 blog hits readership, YouTube views in the millions, layers upon layers of Linkedin connections and Facebook friends; never have so many people had such levels of influence.  This is unprecedented in marketing history. A jet operator can easily leverage this value straight on to their balance sheet.  The Social Flights Platform will be able to bring the the operator the types of relationships that translate to the bottom line and increase net sales.

The Private Jet Amplifier

Aviation is a very important industry for many important reasons.  Powered flight has captured the imaginations of generations of people because airplanes appeal on a very deep level in terms of pride, technology, freedom, and adventure.  People pay attention to news articles involving aviation. Aviation and aerospace are the most desirable industry for economic development communities. In fact, many things that are not news, become news only because they happened on or near airplanes.

This is a built in advantage that any brand manager would love to have because aviation amplifies a market message. So while empty seats on empty legs may be hard to sell outright, they may still contain a huge amount of value for the private aviation industry.

Private jet travel has the ability to amplify the image of the brand.  As Rolex and Breitling have known for years: associate the brand with high performance and the image of quality is reinforced well beyond actual value.  A hotel whose guests arrive by private jet is amplified as a preferred service provider.  Products used by people who fly private are considered to have the highest performance. An event that attracts private jet passengers is one that should not be missed. Etc.

When you combine the two effects of high CPM and Jet Amplifier; there are many combinations and associations of passengers and sponsors who would  make the effort very worthwhile for the operator to fill empty legs with influential people.

If the operator offers empty legs to a hospital, their patients and their families, they will get brand recognition among doctors and executive administrators.  If the operator offers empty legs to a local charity, they will earn brand recognition among politicians and community leaders.  If the operator offers empty seats to industry conferences, they will gain brand recognition among corporate executives and VIP speakers.

Social Flights can translate this value and deliver it to your bottom line. It’s only a matter of being in the right place at the right time – that’s a game you can win playing by your rules.

Read more: http://www.businessinsider.com/chart-of-the-day-cpm-verticals-2009-8#ixzz1mNamoUJb