Archive for the ‘hotel’ Category:
Travel Pays Highest Advertising Rates
A study released by Adify analyzed the average CPMs paid by various vertical categories of advertisers. The travel industry, generates 8.5 Billion image-based ad impressions per year in a highly competitive category. Travel is a very reliable source of revenue for media networks and major publishers. It is no surprise then that the average amount of money that an advertiser would pay for 1000 impressions (CPM) in the travel sector is $19.89 .
Yes, an advertiser would pay 20 dollars to put their name in front of 1000 travelers. That is real money. Suppose that the price of filling an empty seat on an empty leg (in aerodynamic drag) is 100 dollars for a given distance. If that person is a travel blogger they would need to have a minimum readership of 5000 in order to equal the value of the seat in marketing dollars.
Unlike the pre-Internet world, today there are literally thousands of people walking around with 100,000 Twitter followers, 50,000 blog hits readership, YouTube views in the millions, layers upon layers of Linkedin connections and Facebook friends; never have so many people had such levels of influence. This is unprecedented in marketing history. A jet operator can easily leverage this value straight on to their balance sheet. The Social Flights Platform will be able to bring the the operator the types of relationships that translate to the bottom line and increase net sales.
The Private Jet Amplifier
Aviation is a very important industry for many important reasons. Powered flight has captured the imaginations of generations of people because airplanes appeal on a very deep level in terms of pride, technology, freedom, and adventure. People pay attention to news articles involving aviation. Aviation and aerospace are the most desirable industry for economic development communities. In fact, many things that are not news, become news only because they happened on or near airplanes.
This is a built in advantage that any brand manager would love to have because aviation amplifies a market message. So while empty seats on empty legs may be hard to sell outright, they may still contain a huge amount of value for the private aviation industry.
Private jet travel has the ability to amplify the image of the brand. As Rolex and Breitling have known for years: associate the brand with high performance and the image of quality is reinforced well beyond actual value. A hotel whose guests arrive by private jet is amplified as a preferred service provider. Products used by people who fly private are considered to have the highest performance. An event that attracts private jet passengers is one that should not be missed. Etc.
When you combine the two effects of high CPM and Jet Amplifier; there are many combinations and associations of passengers and sponsors who would make the effort very worthwhile for the operator to fill empty legs with influential people.
If the operator offers empty legs to a hospital, their patients and their families, they will get brand recognition among doctors and executive administrators. If the operator offers empty legs to a local charity, they will earn brand recognition among politicians and community leaders. If the operator offers empty seats to industry conferences, they will gain brand recognition among corporate executives and VIP speakers.
Social Flights can translate this value and deliver it to your bottom line. It’s only a matter of being in the right place at the right time – that’s a game you can win playing by your rules.
Read more: http://www.businessinsider.com/chart-of-the-day-cpm-verticals-2009-8#ixzz1mNamoUJb
Spend Less Money Get More Travel
Picture credit: Wealth Informatics
The race to the bottom that everyone has been watching in the airline price wars may have finally ended. All the frills have been extracted, all the expectations have been dashed, and the glamour of the jet-age has all the luster of a drive-in movie. The bottom has been achieved.
The entire value chain, from airport taxes to hotel rooms and parking fees have happily stepped into the low-cost void, ready and willing to pick up the slack in airline prices. The taxi from my house to Seattle Tacoma airport costs more than the airfare to San Francisco. Three days of parking at the airport costs more than the taxi. Off lot parking is not much better. God forbid that hunger arrives at it’s destination before you do.
Now watch the prices start slowly creeping upward as airlines come back leaner and meaner subsidized by the pensions of their workers in the post-bankruptcy glory of the deregulation act of 1978. If American business has been accused of shortsightedness, the 25 year plan of the airline industry is pure brilliance – assuming it was a plan.
From USAToday:
A new American Express Business Insights study finds that spending on first- and business-class airline tickets increased by 9.1% and 5.4%, respectively, in the third quarter. But on the ground, travelers spent more of their dollars — an additional 10.5% — on economy lodging vs. only 2.2% more on luxury hotel accommodations in that time.
There are likely several reasons for the shift in spending patterns. Travelers are valuing the products on a “true value” basis. The value of business class treatment and comfort exceeds the value of luxury accommodations. Interesting.
The spending trend applies to traveling for business or leisure, the study indicates. ”It really speaks to the fact that (consumers are) so concerned about the airline experience that they’re willing to make the trade-off,” says Maryam Wehe, senior vice president of hospitality at Applied Predictive Technologies.
How much would a business passenger justify to shorten the air travel portion by 50% while also eliminating two overnight stays? At Social Flights, we can often provide a door-to-door travel experience that is 60% – 80% shorter in total time yet costs the exact same amount in dollar terms. Guess what – that’s what Social Flights can do for you. Social flights provides on-demand, direct, and comfortable private jet travel in a ride sharing form so that you get more travel for less money.
Why Google Is Chasing Travel
At Social Flights, we have said many times that nothing economic truly can happen until people get together to build something. Economics is the science of incentives and no incentive is stronger in the human species than family and community. It does not take much of a chasm of reason to see why Google is so interested in travel and travel related properties.
Travel is the keystone for change; change of ideas, change of relationship, change of intentions, and change of markets. A banker is not interested in money – they are interested in the rate of change of money; it’s called “interest rate”. People are not interested in the same old story, they want the story to change – this is what keeps their “interest”
Again, we find Google at the center of the social “Interest Rate” in travel. Don’t think for a minute that Facebook “timeline” is not also a move to capture how people change and react and adapt to the conditions around them. This almost makes it pointless for people to try to react to these changes because such a reaction is, in fact, registered by the platform driving the reaction. Is this a problem?
From http://www.tnooz.com/2011/12/12/news/google-quietly-introduces-social-travel-service-schemer/
What makes you want to go to a place to begin with? When you have chosen a place – what makes you want to explore further? The inspiration phase of leisure trip planning research has been by far the hardest for tech-based services to master.
Google has announced (and started sending out Beta invites to) a new service, known as Schemer, which attempts to compete in this gap. Effectively it is local destination ideas based on tips from your (Google+) friends, celebrities (oh yes!) and professional destination content producers (ie. travel writers).
If destination research moves to starting at Google Schemer rather than Google Search, then Google will be able to pitch flights, hotels and other travel services, without having to necessarily work within the confines of their existing web properties.
Everyone else who makes it their business to build P2P platforms such as tour guides and recommendation platforms will be cut out of the loop. If Google can now branch away from their core search and into the social connectivity business, they can compete with their own customers. Is this a problem?
What Google does not do, and cannot do, is actually operate a jet aircraft. They cannot clean a hotel room or manufacture a rental car. They cannot cook a holiday dinner or wax a snowboard. Real people need to do this. Why is Google chasing Travel? Google is chasing people. At the end of the day, people drive Google. Is that a problem?
Why Google Is Chasing Travel
At Social Flights, we have said many times that nothing economic truly can happen until people get together to build something. Economics is the science of incentives and no incentive is stronger in the human species than family and community. It does not take much of a chasm of reason to see why Google is so interested in travel and travel related properties.
Travel is the keystone for change; change of ideas, change of relationship, change of intentions, and change of markets. A banker is not interested in money – they are interested in the rate of change of money; it’s called “interest rate”. People are not interested in the same old story, they want the story to change – this is what keeps their “interest”
Again, we find Google at the center of the social “Interest Rate” in travel. Don’t think for a minute that Facebook “timeline” is not also a move to capture how people change and react and adapt to the conditions around them. This almost makes it pointless for people to try to react to these changes because such a reaction is, in fact, registered by the platform driving the reaction. Is this a problem?
From http://www.tnooz.com/2011/12/12/news/google-quietly-introduces-social-travel-service-schemer/
What makes you want to go to a place to begin with? When you have chosen a place – what makes you want to explore further? The inspiration phase of leisure trip planning research has been by far the hardest for tech-based services to master.
Google has announced (and started sending out Beta invites to) a new service, known as Schemer, which attempts to compete in this gap. Effectively it is local destination ideas based on tips from your (Google+) friends, celebrities (oh yes!) and professional destination content producers (ie. travel writers).
If destination research moves to starting at Google Schemer rather than Google Search, then Google will be able to pitch flights, hotels and other travel services, without having to necessarily work within the confines of their existing web properties.
Everyone else who makes it their business to build P2P platforms such as tour guides and recommendation platforms will be cut out of the loop. If Google can now branch away from their core search and into the social connectivity business, they can compete with their own customers. Is this a problem?
What Google does not do, and cannot do, is actually operate a jet aircraft. They cannot clean a hotel room or manufacture a rental car. They cannot cook a holiday dinner or wax a snowboard. Real people need to do this. Why is Google chasing Travel? Google is chasing people. At the end of the day, people drive Google. Is that a problem?