Plane Conversations

High Speed transportation has great value for a community and an economy.  If a company like Boeing or Airbus were credited for the amount of time their products restored to the global economy (over the prior fastest transportation technology), their value would be counted in the trillions of dollars in increased productivity.

Introspect marketing

Perhaps this is the way the private aviation community needs to market itself.  Flying private saves time and time has value.  So, just because empty seats are difficult to sell, it does not mean that they don’t have value.

Follow the productivity

The trick is to market the “productivity” of the person sitting in the seat.  This is easy for Corporate Executives to understand, but what about a team of doctors going to a conference?  A single doctor would not charter a full jet, but 7 or 8 may very well afford to fly together.  Same day travel in the medical field is certainly worth the higher cost of a private aircraft, but how would you find 8 doctors who want to fly together?

Hey, Let’s Advertise

Advertising in a Medical Journal averages $45.00 – $88.00 per 1000 impressions of doctors starting at about $10,000 – or you could offer your free empty leg schedule to hospitals in every city where you fly. Guess how fast the word would spread?

Marketing is expensive: (From WebpageFx blog)

• The average price that advertisers pay to access people in the Travel market is $20.00 per 1000 impressions
• The minimum cost for producing and running a National TV advertisement is $100,000 minimum and several million maximum.
• National Magazine Ad cost between $5000-$50,000 for a full page
• Direct Mailing costs $1500- $15000 plus $1.00 – $2.20 per addressee
• Search engine optimization costs $2,500 – $10,000 website development plus content creation and ongoing maintenance of $2,500 – $5,000 per month
• Pay-per-click marketing costs $4000 – $10,000 set up fee plus $.20 – $3.00 per click through.
• National Email Campaign $4,000 – $10,000 to set up plus $500 per month labor, plus content creation for newsletter, and additional to buy email databases other than your own.

Worse yet, most marketing books say that it takes  seven (7) impressions to gain a customer – and that number may be increasing with ad saturation in social media!!!

Solution:

Social Flights collects marketing data, operations data, event data, community data and hospitality data and formats it in a way that allows true cost to be extracted and compared with seat value.  Then we can look into the community to find influential persons who would feature your company in exchange for the seat. We’ll find doctors, executives, bloggers, media, or VIPs who can deliver a targeted marketing message for far less than the cost of hiring marketing staff.

You cannot receive any value for empty legs unless they are listed and available to our network of entrepreneurs, operators, corporations, and media allies.  Social Flights listens to the community to find the NEED, then serve the need wherever appropriate in order to access the free publicity and amplification with which the aviation industry is endowed. Social Flights is the platform for such business development systems.