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How To Improve Air Transportation For Everyone

0 Comments | This entry was posted on Apr 19 2012

If improving the aviation system is disruptive, then call us revolutionaries.

We could say that Social Flights is disruptive to the commercial aviation system, except that we serve markets that the commercial aviation industry has rejected.

We could say that we compete with the airlines, except we provide services that would be impossible for the commercial aviation system to deliver efficiently.

We could say that we found a way to exploit an inefficient market, except that we actually make that market more efficient.

Available Airports In US

Social Flights is not an airline.

In simplest terms, Social Flights is a data platform for private aviation.  The Social Flights platform will “systemize” the operations of up to 15,000 private aircraft across up to 5000 North American Airports.  The beneficiaries will be travelers, aircraft operators, and the communities they support. We’ll even help the airlines do what they do better.

Where is the pain?

  •  Airlines are pulling out of smaller markets effectively isolating millions of people
  •  Smaller communities are cut off from the global economy
  •  The “Real Cost” to travelers flying into and out of smaller communities is stifling.
  •  The Private Aviation industry is manipulated by brokers; 40% of private flights are empty.
  •  The Hub and Spoke system serves large airplanes, not people
  •  Travelers have few other travel options; driving is difficult and trains are sparse.
  •  Very low utilization of private jet assets vs. commercial jet assets

Where is the opportunity?

  • Next Generation air traffic management/control will open thousands of airports to ATC
  • A huge inventory of efficient short haul aircraft is available.
  • Empty legs on existing private flights are available
  • Favorable FAA and DOT regulatory environment in “Public Charter” classification
  • Millions of people travel to their “Social Networks” not their hubs and spokes
  • Communities are willing to participate in their own air-service destiny

What is the solution?

CASP: Community Air Service Program

Social Flights deploys turbine powered commuter aircraft to small communities to provide frequent direct service to the nearest major hub allowing access to the world.

Uniform Booking Platform

The Social Flights provides operators with a free online scheduling and automating quoting system that will save them thousands of dollars per actual flight.

Systemized inventory listing

Operators effectively list their inventory and the system matches the right aircraft with the right mission thereby improving yields.

Ride Sharing

National itinerary allows for the sale of private jet service on a “per seat” basis instead of a customer chartering a whole jet.

Corporate Travel Programs

Corporate and VIP owners can increase Yield and utilization of aircraft for greater profits without sacrificing benefits of ownership.

Community Organization

Social Flights helps communities to determine where they want to fly.  We provide aircraft, training, operations, consulting, and regulatory authority to operate community charter operations.  Then we integrate the system into our Nationwide platform.

How do we do it?

Social Flights provides a single platform that acts as a clearinghouse for community information about REAL ASSETS – not just demographics for sale to marketers.

The social flights data can be used to create opportunities with a new class of business methods and applications from scheduling air service, to organizing a group of friends for Spring Break.

Social Flights allows smaller communities to access hub airport quickly, directly, frequently and inexpensively so that they can have economic access to the world.

Social Flights allows corporations and VIP aircraft owners to maximize the return on their aircraft investment while retaining the flexibility of ownership.

Social Flights liberates millions of people from the weaknesses of the increasingly fragile and segmented commercial aviation system while retaining the strengths of the hub airport efficiency.

Social Flights improves aviation.

101 Things To Do in Austin

0 Comments | This entry was posted on Apr 11 2012

Social Flights is now offering air service to Austin from Nashville and Milwaukee via Branson.  This marks a new age in air transportation called “regionalization” – when smaller cities can conne3ct directly with other smaller cities without having to fly through a major hub airport.

In celebration of these new routes, we are pulling together the communities in these cities to find out what is happening in town.  Use these blog posts to combine business with pleasure or family life the next time you need to go to Austin.

List Compiled by

1. Polar Bear Plunge at Barton Springs 

Red River Free Week

Circle C Ranch Metropolitan Park

Kebabalicious

Spider House

Common Interest

7  Musashino

8  Tribute to the King at the Continental Club

9. Saturday Night Live Brunch at Alamo Drafthouse

10  Bouldin Creek Coffee House & Cafe

11. Franklin BBQ

12. Walnut Creek Metropolitian Park

13. Free Fitness Workouts

14. Mariachi Band at El Sol y La Luna

15. The Soup Peddler

16. Grand Opening of Austinville 78704

17. Martin Luther King March & Celebration

18 Iron Works BBQ

19. Jimmy Clay Golf Course 

20. Thursday Night Social Ride

21. Get Fit Austin! Open House

22. Chili Cook Off For Charity

23. Free Cooking Class at Williams Sonoma

24. The Park at Brushy Creek

25. Tacos and Tequilia

26. Volunteer at a Homeless Shelter

27. Farmhouse Delivery

28. Yappy Hour

29. Jester King Brewery Grand Opening Celebration

30. Matt’s El Rancho

31. El Greco

32. All City Subs

33. Armadillo Day at the West Pole

34. Braise Austin

35. The Matchmaker Band at Speakeasy

36. Mock Surgery Day at Seton Hospital

37. The Doggie Bowl at The Highball

38. Dominican Joe

39. Austin Table Tennis Club

40. Hoffbrau Steaks

41. 2011 Bobby Bones Singles Mingle

42. Jerry Jeff Walker at One World Theatre

43. Saturday Night Fever Dance Party at The Iron Cactus

44. Thai Noodle House

45. Love Bites: The Power Ballad Sing-A-Long at Alamo Drafthouse

46. Vounteer/Donate/Get Involved With Austin’s Yellow Bike Project

47. Terra Burger

48. Paco’s Tacos

49. Paradise Bingo

50. Kite Making Workshop

51. Livestrong Post Marathon Party at the Hyatt

52. Pub Quizzes at Shangri’La

53. Vino Vino

54. Rooftop Architecture Film Series at Arthouse

55. Goldilocks at Scottish Rite Children’s Theatre

56. 18th Annual “Juggle” Fest

57. 2nd Street Soundcheck Party

58. North American Handmade Bike Show

59. Mariachi Ensemble at The St. Edwards Music Festival

60. East Side Kings

61. Texas The Big Picture at The Bob Bullock Museum

62. Frank & Angie’s Pizzeria

63. Uncorked Tasting Room & Wine Bar

64. Explore UT

65. Zilker Kite Festival

66. 13th Annual Townes Van Zandt Birthday Salute at Cactus Cafe

67. Celebrate Fat Tuesday with Cypress Grill

68. Phara’s

69. Art from the iPod

70. SXSW

71. Rodeo Austin

72. Bacon Takedown

73. The Driskill Grill

74. Blunn Creek Greenbelt

75. South by Soup Fest

76. BD Riley’s Irish Pub St. Patrick’s Day Party

77. Japan Nite 2011

78. “365 Things Austin Live Music Extravaganza” Unofficial SXSW Party

79. Austin Dog Fair

80 Apothecary Cafe & Wine Bar

81. Free “Country Current” Concert at City Hall

82. Texas Tunes into Africa

83. Flash Mob: A Tribute to Japan

84. Guy Forsyth at Central Market Cafe

85. 54th Annual Zilker Garden Festival

86. Austin Jazz Society 3rd Annual Tribute Concert

87. Thunderbird Coffee

88 Cooking/Baking Classes at Silver Whisk Cooking School

89. Free Yoga In The Park

90. Texas Hill Country Food & Wine Festival

91. Edible Book Festival

92. Lonestar Rod & Kustom Round Up

93. Art City Austin

94. Bikini’s Sports Bar & Grill

95. Coreanos

96. Grand Opening of Torchy’s Tacos on South Lamar

97. Beatles Tribute at Threadgill’s

98. Austin International Poetry Festival

99. Dog Day Afternoon

100. Steiner Ranch Farmer’s Market

101. Fly Social Flights to Branson, Milwaukee or Nashville!!

Travel Pays Highest Advertising Rates

0 Comments | This entry was posted on Feb 15 2012

A study released by Adify analyzed the average CPMs paid by various vertical categories of advertisers. The travel industry, generates 8.5 Billion image-based ad impressions per year in a highly competitive category.  Travel is a very reliable source of revenue for media networks and major publishers.  It is no surprise then that the average amount of money that an advertiser would pay for 1000 impressions (CPM) in the travel sector is $19.89 .

Yes, an advertiser would pay 20 dollars to put their name in front of 1000 travelers.  That is real money.  Suppose that the price of  filling an empty seat on an empty leg (in aerodynamic drag) is 100 dollars for a given distance. If that person is a travel blogger they would need to have a minimum readership of 5000 in order to equal the value of the seat in marketing dollars.

Unlike the pre-Internet world, today there are literally thousands of people walking around with 100,000 Twitter followers, 50,000 blog hits readership, YouTube views in the millions, layers upon layers of Linkedin connections and Facebook friends; never have so many people had such levels of influence.  This is unprecedented in marketing history. A jet operator can easily leverage this value straight on to their balance sheet.  The Social Flights Platform will be able to bring the the operator the types of relationships that translate to the bottom line and increase net sales.

The Private Jet Amplifier

Aviation is a very important industry for many important reasons.  Powered flight has captured the imaginations of generations of people because airplanes appeal on a very deep level in terms of pride, technology, freedom, and adventure.  People pay attention to news articles involving aviation. Aviation and aerospace are the most desirable industry for economic development communities. In fact, many things that are not news, become news only because they happened on or near airplanes.

This is a built in advantage that any brand manager would love to have because aviation amplifies a market message. So while empty seats on empty legs may be hard to sell outright, they may still contain a huge amount of value for the private aviation industry.

Private jet travel has the ability to amplify the image of the brand.  As Rolex and Breitling have known for years: associate the brand with high performance and the image of quality is reinforced well beyond actual value.  A hotel whose guests arrive by private jet is amplified as a preferred service provider.  Products used by people who fly private are considered to have the highest performance. An event that attracts private jet passengers is one that should not be missed. Etc.

When you combine the two effects of high CPM and Jet Amplifier; there are many combinations and associations of passengers and sponsors who would  make the effort very worthwhile for the operator to fill empty legs with influential people.

If the operator offers empty legs to a hospital, their patients and their families, they will get brand recognition among doctors and executive administrators.  If the operator offers empty legs to a local charity, they will earn brand recognition among politicians and community leaders.  If the operator offers empty seats to industry conferences, they will gain brand recognition among corporate executives and VIP speakers.

Social Flights can translate this value and deliver it to your bottom line. It’s only a matter of being in the right place at the right time – that’s a game you can win playing by your rules.

Read more: http://www.businessinsider.com/chart-of-the-day-cpm-verticals-2009-8#ixzz1mNamoUJb

Social Flights As Economic Enabler

0 Comments | This entry was posted on Jan 27 2012

The Federal Aviation Administration is more than just a dour old government bureaucracy.  The FAA also collects and publishes very important information.

This chart tells a very important story.  It says that the economy depends on aviation as much (if not more) than aviation depends on the economy.  So when Social Flights talks about private jets, it’s a whole lot more than wealthy people keeping their shoes on. Private aviation is in fact an important conduit for economic growth.  The way that we organize aviation assets such as aircraft, operators, airports, and support services can have a profound impact on a region.

For all economic development professionals:

These statistics should be stark.  If your community has air service, then the products and services that your community can trade will be 69 times higher in value than ground transportation such as trucking routes.   Yet many economic development reports treat these two modes roughly equal.

Furthermore, the market is huge; 1/2 Trillion dollars worth of products are flying over your head and 1/4 Trillion dollars worth of direct expenditure is looking down at you through an impenetrable window – EVERY YEAR.  And, that’s just the tangible value. Ideas, knowledge, wisdom, trust, influence, and experience are all extremely expensive to create on your own or by trial and error.  Yet this value is readily stored and transported in the cabins of aircraft.  This intangible value far out-weighs anything that can be carried in a truck.

What is truly surprising is that it only requires 2 million people to keep 2 trillion dollars worth of value aloft.  As such, every job that an economic development office creates in aviation, can potentially return 500,000 – 1,000,000 dollars in value to a community.  If a community is going to “buy jobs” with their taxes, they should buy aviation jobs.

Likewise, it would NOT be wise to lose control of this valuable resource to the whims of the airlines or outside corporate charter – their bottom line is not the same as yours.

Social Flights now brings a complete aviation solution to your community.  Our CASP (Community Air Service Program) can provide a community with modern aircraft, operational knowledge, and certification authority to operate your own public charter airline.  The connection is clear – airplanes equal money.  Give us a call, let us design your community air service program to integrate with your hotels, restaurants, tourism board, artistic community, and industries.

After all, that is what community is all about.

The Search For Private Jets

0 Comments | This entry was posted on Jan 20 2012

Google Search for the term "Jet Charter"

Google Think Insights is an amazing resource for looking at who is searching on certain terms, and from where.  This post shows two search categories and related terms from which we can draw several general ideas about private air travel.  These data demonstrates that an increasing amount of people are searching on terms such as private jet, jet charter, VIP travel, etc.

Increase in related search terms – note cost inquiries at top

Another curious trend is the term “Jet Charter Cost” is also increasing significantly as people seek to find the value threshold for private air travel vs commercial air travel.

Recession or transition?

These data all refer to a date range between the dates of january 2008 and December 2011 corresponding to the greatest economic downturn in the US since the Depression.  There are likely many forces acting on the market including the pullout of commercial aviation from minor market, few travel alternatives,  increased usage of internet search technology, increased business travel needs, and upper class growth rates.

Search results for “Business Aviation”

The increase in terms related to cost may suggest that even the most wealthy are becoming cost conscious, more people want to fly private, more businesses need to fly private in order to access their market, and more VIP travel is required.

It is not surprising that the term “business aviation” has a similar location density to the term “Jet Charter”.  This reinforces the suggestion that corporations increasingly need to send their executives on travel outings.

Social Flights is in the business of social organization too:

Search locations for “VIP Travel” terms

It is likely that wherever executives go, so too will managers and lower level employees.  Social Flights has long suggested that there is an opportunity to increase private charter shuttle service between key locations.  Likewise, there are opportunities for companies to share private aircraft scheduled to fly between regions.

Increase in related terms for service products

Next we looked at the term “VIP Travel” and identified the following locations where the terms were searched.  We found a similar increase in VIP Travel related terms as we did for terms related to jet charter costs, except related to supporting services such as reservation, booking, schedules, and services.

This suggests that the door-to-door experience is underserved and that an air transportation service that is able to connect the dots would hold a true value advantage over one that just drops the passenger off at a hub airport.

Search terms are important because they indicate the intentions of a market.

While little is ever conclusive, the rate at which something changes can say more than the thing being observed alone.  At Social Flights, the demands of a dynamic market are clear.

1. Companies must have business travel options.

2. A door-to-door value proposition is essential.

3. People are searching online more than ever

4. The commercial airline industry leaves a market underserved.

Economic recessions have been shown to be more about technological transition and adjustment rather than any single underlying factor.  We believe that this transition will be no different.

Now Fly To The Sasquatch Music Festival

0 Comments | This entry was posted on Jan 18 2012

Sasquatch! Music Festival is a music festival held annually at the Gorge Amphitheatre in George, Washington. It is presented by the House of Blues. There is an emphasis on indie rock bands and singer-songwriters, although there are also alternative rockhip hop and comedy acts. The festival features four separate stages (Sasquatch! Main StageBigfoot StageRumpus Room, & Yeti Stage). (Wikipedia).  The 2012 event will be held on Memorial day weekend: May 25-May 29.  The line up will be announced February 2, 2012

The Gorge Amphitheatre is a 20,000+ seat concert venue, located above the Columbia River in George, Washington. It offers lawn-terrace seating and concert-friendly weather.

Administered by Live Nation, it is considered one of the premier and most scenic concert locations not just in North America, but the world. The venue has been a host to big name performers like The WhoDavid BowieColdplayTom PettyPearl JamDave Matthews Band and Phish. The venue offers sweeping and majestic views of the Columbia River, as well as extreme eastern Kittitas County and extreme western Grant County. It is also known for its spectacular views of the Columbia gorge canyon.

The Gorge is well over 3 hours away from Seattle or Spokane by car and absolutely no non-stop commercial service anywhere closer.  In order to attend a concert at the Gorge from anywhere, outside of driving distance, would cost quadruple the airfare because you will need to rent a car for a week, you will need to stay at a hotel for two extra nights and you will lose one or two days of work traveling.  This place is seriously hard to get to.

Social Flights can deliver you and your friends within miles of The Gorge for your concert.  Our private jets can pick you and your group up wherever you live in North America, and then wisk you back to your home on any day you choose.  The flight itself will be beautiful as you pass over the Rockies or the Cascade Mountain Ranges.  Or, you’ll follow the Pacific Coastline then cross the  amazing colors through South Eastern Washington.  Add to the the spectacular sunset and lightshow and you are in for an unforgettable event.

General admission tickets are about $250.00 for the 4 day event.  However VIP accommodations can range from $1000.00 up to $5000.000 per pair with pristine views and luxury tent.  Let Social Flights help you celebrate the music event of a lifetime in one of the most beautiful venues in the world.