Archive for the ‘verticle’ Category:
Join The Social Flights Vertical
A vertical market (often referred to simply as a “vertical”) is a group of similar businesses and customers that engage in trade based on specific and specialized needs. Vertical marketing can be witnessed at trade shows. Obviously, the term “vertical” has important implications for the aviation industry and I could not help myself from playing with these words.
At Social Flights, we are constantly researching methods and systems that will cause “the value game” to spin freely. In quick review, the value game involves the 4 pillars (again, verticals) of our business plan; the operators, the travelers, hospitality industry, and the entrepreneurial community must come together around the shared aircraft.
One of the key elements is finding the skill set for hundreds of entrepreneurs “community organizers” that we will deploy to geographic areas to help fill private airplane inventory in both directions (to fill primary and empty legs). The more that we study this very important community role, the more we realize that the skill set is most dependent on knowledge of vertical (there’s that word again) markets.
Verticals
For example; We seek to find someone with a great deal of knowledge of the national wedding planner industry who can access the data from all wedding planners and combine it with the data from the Social Flights Network. Our algorithms will determine matches and the community organizer will create the flights. Similar Verticals include Life event, holiday, and funeral Industry.
Professional Event: We also seek people with strong ties to a University where we could locate aircraft to suit predictable needs such as alumni weekend, spring break, intercollegiate tournaments, academic recruitment, and vip lecturers. The person who can manage this type of relationship can earn a significant amount of revenue on a residual basis for managing and maintaining the relationship. Similar verticals would include professional events, industry events, and retreats.
Corporate Travel Vertical: More and more companies are looking for ways to save costs on jet ownership while also avoiding the commercial aviation system. When we look at the data, a significant proportion of travel is going to the same places; i.e., remote offices, branches, production facilities or meeting long term customers and sources. A person who is familiar with the travel needs of corporations can make an extraordinary income with Social Flights.
So let this be a call to action for entrepreneurs and travelers alike. Look at your network. Do you command respect and influence in your vertical? Are you looking for a way to earn residual income for your social, creative, and intellectual knowledge assets? Are you good with numbers and can you spot the arbitrage opportunities in raw data? Then maybe you should consider an affiliate relationship or franchise ownership with Social Flights.
After all, the opportunities are…well….vertical.