Plane Conversations

Social Flights introduces a common platform for travelers to access private jet inventory.  By decreasing the cost of organizing individual passengers, our partner operators are rewarded with access to groups of people ready to purchase your primary and your empty legs.

Empty legs are created after an airplane delivers passengers to a destination and must then return back to base empty.  The pilots must return to their families and the aircraft must return to service or scheduled maintenance.  The result is that up to 40% of private aircraft flights are empty.  Over the years there have been many attempts to sell empty seats but success rates rarely exceed 5%.

This creation of empty legs increases the cost (to the customer) of private travel to approximately double the one-way cost of their payload.  The resulting high cost of private travel limits the size of the market and the restricts utilization of aircraft for the owners.

It is expensive to deploy a professional sales staff without prequalifying the customer for sufficient resources, frequency of travel, and repeat business.  A high quality sales force is required because aviation is a complex industry and the price of the product can easily exceed 5 digits.

Empty legs are expensive to sell because the passenger does not walk through the door prequalified.  Empty seats are even more expensive to sell because it takes the same amount of time to sell an individual seat as it does the whole plane; and each person and their special need multiplies the level of complexity.  Finally, the FAA is very strict on the operator’s ability to schedule flights making it difficult to advertise empty legs or empty seats.

The economic value of empty legs would be huge if a platform existed that could sell them as primary flights.  Social Flights has combined our expertise in charter operations with social media organization to create exactly such a system.

Social Flights Creates an environment where operators can minimize the cost of selling empty legs by providing a common information platform that engages and educates the traveler so that a sales professional is not needed to manage every deal.  Social Flights uses social media tools and methods to help people self-organize around an operator’s inventory wherever it may be.  Social Flights combines inventory from many operators in many locations to offer travelers a seamless experience.  Social Flights manages contracts, consideration, and payments.

If you are an owner or operator, we’ll show you how to send us your inventory and scheduling feeds at no cost and we’ll do the rest.  As our system grows, we’ll deploy community organizers across the country and among substantial verticals who will bring customers right to your door step so that you can deliver them right to their door step.

A vertical market (often referred to simply as a “vertical”) is a group of similar businesses and customers that engage in trade based on specific and specialized needs.  Vertical marketing can be witnessed at trade shows. Obviously, the term “vertical” has important implications for the aviation industry and I could not help myself from playing with these words.

At Social Flights, we are constantly researching methods and systems that will cause “the value game” to spin freely.  In quick review, the value game involves the 4 pillars (again, verticals) of our business plan; the operators, the travelers, hospitality industry, and the entrepreneurial community must come together around the shared aircraft.

One of the key elements is finding the skill set for hundreds of entrepreneurs “community organizers” that we will deploy to geographic areas to help fill private airplane inventory in both directions (to fill primary and empty legs). The more that we study this very important community role, the more we realize that the skill set is most dependent on knowledge of vertical (there’s that word again) markets.

Verticals

For example;  We seek to find someone with a great deal of knowledge of the national wedding planner industry who can access the data from all wedding planners and combine it with the data from the Social Flights Network.  Our algorithms will determine matches and the community organizer will create the flights.  Similar Verticals include Life event, holiday, and funeral Industry.

Professional Event:  We also seek people with strong ties to a University where we could locate aircraft to suit predictable needs such as alumni weekend, spring break, intercollegiate tournaments, academic recruitment, and vip lecturers.  The person who can manage this type of relationship can earn a significant amount of revenue on a residual basis for managing and maintaining the relationship.  Similar verticals would include professional events, industry events, and retreats.

Corporate Travel Vertical: More and more companies are looking for ways to save costs on jet ownership while also avoiding the commercial aviation system.  When we look at the data, a significant proportion of travel is going to the same places; i.e., remote offices, branches, production facilities or meeting long term customers and sources.  A person who is familiar with the travel needs of corporations can make an extraordinary income with Social Flights.

So let this be a call to action for entrepreneurs and travelers alike.  Look at your network.  Do you command respect and influence in your vertical?  Are you looking for a way to earn residual income for your social, creative, and intellectual knowledge assets?  Are you good with numbers and can you spot the arbitrage opportunities in raw data?  Then maybe you should consider an affiliate relationship or franchise ownership with Social Flights.

After all, the opportunities are…well….vertical.

Social Flights is proud to announce one of the most important innovations in travel since the OTA.  Our new events page allows communities to promote their events and their special attributes for free to people across the country who may want to share a charter aircraft to get there.  Our “kickstarter” feature books the trip when the seats are filled – at which point we will deliver them comfortably to your doorstep.

We call this Social Flying.

Normally, the airline decides when, where, and how you will reach your destination.   With Social Flights, communities of people tell the airline where, when, and how they want to reach your destination.  Of course, many people want to attend your event or experience the natural beauty, culture, or history of your community  - the problem is that they simply cannot get there.  That’s the problem that Social Flights solves best.

Social Flights opens up a new market for air travel

For example:

• Many events require a 3 day minimum commitment; 2 days to travel commercial and 1+ days for the event.
• Weekend travel is almost impossible with the airline system. End of story.
• Spontaneity: airline seats often book solid weeks in advance or priced through the roof within the week of travel.
• Access: many of the greatest events, most amazing sites, and unforgettable experiences are NOT near a hub airport

The following screen shot is an example of how communities are using Social Flights Event service.  Go ahead and try it, contact us here or call 615 534-4590 to participate in the beta rollout of this new and exciting feature 

Air Travel in and out of New York City Area is among the most complex in the world.  4100 flights per day squeak out of 3 major airports while all three rank near the bottom of 29 hubs for on-time performance.  Many people say that the Next Generation satellite air traffic control will alleviate the problem by allowing aircraft to fly closer together in crowded areas.  Others say that multiple modes of transportation such as high-speed rail would ease congestion.

Social Flights says, “Why fly someplace that you are not going?”

I grew up in Connecticut and have come to know New York as a magnificent city with huge importance in business, government, art, and culture. The cost of traveling into New York can often exceed the price of airfare outbound and almost always takes longer than the flight itself.  Commuting into the city from Connecticut can cost 100 dollars including parking, commuter train, and meals – and it can take 3 hours each way.  Commuters often spend more time traveling than working.  The cost of living in the city is exorbitant.

Look at the numbers

At around 200-250 persons per aircraft, 4100 flights represents between 750,000 and 1 million people per day.  The population of Manhattan is only 1.5 Million.  A significant percentage of people are actually traveling to, or from, Connecticut, or New Jersey, or Pennsylvania, and beyond.

In fact, there are 23 airports in the New York Metropolitan Area that can accept turbine aircraft.  At market capacity for each of these airports, the Social Flights Community Air Services Program could relieve the majors by 25-30% of their traffic while opening up air transportation to the millions of people who live outside of major cities and would otherwise not travel.

• Central Jersey Regional Airport (JVI)
• Essex County Airport (CDW)
• Greenwood Lake Airport (4N1)
• Hackettstown Airport (N05)
• Igor I. Sikorsky Memorial Airport (BDR)
• Lincoln Park Airport (N07)
• Linden Airport (LDJ)
• Little Ferry Seaplane Base (2N7)
• Long Island MacArthur Airport (ISP)
• Morristown Municipal Airport (MMU)
• Newton Airport (New Jersey) (3N5)
• Old Bridge Airport (3N6)
• Princeton Airport (39N)
• Republic Airport (FRG)
• Solberg-Hunterdon Airport (N51)
• Somerset Airport (SMQ)
• Stewart International Airport (SWF)
• Teterboro Airport (TEB)
• Trenton-Mercer Airport (TTN)
• Trenton-Robbinsville Airport (N87)
• Tweed New Haven Regional Airport (HVN)
• Twin Pine Airport (N75)
• Westchester County Airport (HPN)

Now, Let’s reintroduce those great ideas

Next Generation satellite air traffic control will alleviate the problem by allowing aircraft to fly closer together in crowded areas, but it also brings improved ATC to smaller airports at relatively low cost.  Multimode transportation like high-speed trains has a distinct advantage of being able to stop along a route.  For example; high-speed rail from Washington DC to Boston could carry passengers between airports not unlike trams carry passengers between terminals.  New mobile and big data applications can sort people and planes as effectively as hub infrastructure.

Social Flight knows where you are coming from

If you live in Connecticut, New Jersey, or upstate New York, you should be able to fly from your local airport to anywhere in the country. The Social Flights Community Air Service Program brings public charter air service to your doorstep and the doorstep that you are traveling to.

25% of Airline Delays Due to Volume

Have you wondered recently why air travel seems to have gotten worse but you can’t exactly understand why?  Are more people traveling?  Is the economy going gangbusters?  Is Social Media bringing the world together?

A quick stroll through the transportation department bureau of statistics is truly revealing.  The airline industry is methodologically reducing capacity AND increasing profits.  This does not make sense – how can any product sell less and make more?

For example:

The number of domestic flights has reduced from just over 10 million in 2005 to only 7 million in 2011.  This is the same number of flights as 2000

Revenue passenger miles have fallen from 570,854,623 to 473,968,295 over the same time period. That is roughly 100,000,000 less seat miles flown.

That makes sense because available capacity has dropped – seat miles have diminished from 739,841,385 to 571,129,091

Meanwhile load factors  (passenger-miles as a proportion of available seat-miles) have jumped from 77% to 83%.  Yup, that means that airplanes are a lot more crowded.

So then it should not be surprising that 25% of all delays are from overloading as airlines pull away from smaller airports and work the hubs harder.

Well, we know that aviation is a difficult business and that the industry racked up major losses but things are better now right?  The industry profits are well over 5 billion dollars.

But where is this money coming from? Well, first the reservation change/cancellation fees collected are 2.3 billion dollars in 2010 – this is the money that we pay the airlines for delivering ZERO service, seriously.  The baggage fees collected are also over 3 billion dollars. So there are $5B in fees and $5B profit…do the math.

Does anyone see what’s happening?  Can anyone see what direction these trends are headed in?  Does anyone see the alternative?  We do – the future opportunity is to build an alternate system of non-stop service using public charter certification on private jets.  If you are a traveler, set yourself free.  If you are an investor, Social Flights is a magnificent opportunity getting better every day…

Social flights continues to grow as our users finding new ways to integrate private jet service into their experience travel itinerary.  As with most early adopters, there is a larger vision driving their actions – it’s not to be “first on the block” to experience private travel.  They are the “first OFF the block” in a new form of luxury; The Time Value Experience.

Luxury does not mean the same thing for everyone and this poses a challenge for brands and product designers.  The top tier brands are learning that 45-55 year old who make up a large portion of their markets have a different set of standards when it comes to travel.

Instead of wanting to be pampered with exquisite and precision service, the new generation of luxury travel is seeking value, authenticity, and uniqueness.  They want local experiences, not a duplicate of their home in a new place.

“Value Based Driven”

via Young, affluent travelers disavow luxury defined by older generation – Travel Weekly.

Ellen Bettridge, vice president of American Express Retail Travel Network, told agents and hoteliers attending the 2011 International Luxury Travel Market conference in Cannes, France, last month. “They just know more. Everything’s at their fingertips.”

Knowing your customer’s preferences and accommodating those preferences are two different things in hi-end travel.  Creating “value” is not easy, it takes a lot of work, planning, and technical knowledge as well as follow-up and community management.  Unique experiences, by definition,  don’t come with instructions for the service provider. Competition, by definition, attacks the uniqueness of your service.  Alternatives to your service are as easy for competitors to market as for you.

One of the best ways to achieve uniqueness is to use your brand to integrate with other experience services – a local competitor may not be a competitor after all.   Think about Disneyland;  Mickie Mouse does not compete with Pirates of the Caribbean, rather, they are integrated into the whole grand experience.

If your guests will come for one 2 days, they are more likely to stay for 4 than return for another 2. Then, they are more likely to return if they haven’t “done the whole park”.  If they become comfortable with a place, they will return over and over forming new family traditions that they can identify with and share with their friends…..

Chris Sanderson, co-founder of the Future Laboratory, a London-based brand-marketing firm, asserted, “It’s not about ‘fly and flop.’ It’s about ‘find and seek.’” What makes serving this group tricky is that agents can’t fall back on tried-and-true brands, at least when it comes to accommodations. 

Social Flight is capable and available to serve any community by providing operations in public charter and private charter with modern turbine aircraft.  We have a growing clientele of vacation and resort communities banding together and taking control of the tourist experience instead of depending on outside airlines, charter operators, or tour organizers to do it for them.  Make the “Time Value Experience” your Brand image and make Social Flights your airline.

People are accusing Google of using it’s vast coverage and near universal brand to take unfair advantage of the “search and sell” industrial complex.  When people type in; “San Diego to Charlotte Flights”, Google instantly provides the cheapest  flights for that search criteria.

Google also provides a handy link for “more Google results…”  After that, lesser aggregators such as Expedia and Kayak appear lower on the page. Of course, the vanquished can pay Google a fee for the benefits that any advertiser would gain…

Who is anti-competitive against whom?

So is Google engaging in anti-competitive behavior, after all, they are both the judge and the jury on who shows up where on your screens? Well, maybe not, all they are doing is “intercepting” general search inquiries with their own products.  It’s awkward, but not necessarily illegal or anti-competitive since Google provides links directly to the airline site and does not book the seats on their own site like Expedia or Orbitz.

On the other hand, airlines pay travel sites 11 dollars for a booking that would otherwise cost them only 1 dollar through their own site – they prefer the Google hit over the travel site hit.  Furthermore, travel booking sites rely on Google for 20% of their business so any slide in ranking means real money is sliding down with it – so they hate it.  The airlines love it because it gets the traveler off the third party sites where stickiness is a rumor at best. All of this friction is worth 17 billion dollars per year – friction removed from a system is obviously in the best interest of the consumer, Right?

Ref Google’s Flight Search Sparks Antitrust Fears |.

The thing that everyone is missing is that none of the current players in online travel agency businesses are aware of a significant opportunity within the private aviation space.  The Google quotations are made on a dollar ranking not a “Time/Service” metric.  It remains extremely easy for an airline to game the ranking by hiding fees outside the fare quotation.  It is also easy for the airline to underprice a few seats to pull the customer on to their site where they block out the better seats.

So, what is the opportunity are we talking about in private aviation at Social Flights?

1. Aggregating open seats available on more than 15,000 private aircraft flying everywhere
2. Making these seats available and transparent to the public for purchase as an alternative to the broken and anti-social commercial air service
3. Enabling fliers to self aggregate and for direct flights from communities with no service to destinations they have in common
4. Lowering the cost of private aviation by selling unused or under utilized assets, open seats

Google Search for the term "Jet Charter"

Google Think Insights is an amazing resource for looking at who is searching on certain terms, and from where.  This post shows two search categories and related terms from which we can draw several general ideas about private air travel.  These data demonstrates that an increasing amount of people are searching on terms such as private jet, jet charter, VIP travel, etc.

Another curious trend is the term “Jet Charter Cost” is also increasing significantly as people seek to find the value threshold for private air travel vs commercial air travel.

Recession or transition?

These data all refer to a date range between the dates of january 2008 and December 2011 corresponding to the greatest economic downturn in the US since the Depression.  There are likely many forces acting on the market including the pullout of commercial aviation from minor market, few travel alternatives,  increased usage of internet search technology, increased business travel needs, and upper class growth rates.

The increase in terms related to cost may suggest that even the most wealthy are becoming cost conscious, more people want to fly private, more businesses need to fly private in order to access their market, and more VIP travel is required.

It is not surprising that the term “business aviation” has a similar location density to the term “Jet Charter”.  This reinforces the suggestion that corporations increasingly need to send their executives on travel outings.

Social Flights is in the business of social organization too:

It is likely that wherever executives go, so too will managers and lower level employees.  Social Flights has long suggested that there is an opportunity to increase private charter shuttle service between key locations.  Likewise, there are opportunities for companies to share private aircraft scheduled to fly between regions.

Next we looked at the term “VIP Travel” and identified the following locations where the terms were searched.  We found a similar increase in VIP Travel related terms as we did for terms related to jet charter costs, except related to supporting services such as reservation, booking, schedules, and services.

This suggests that the door-to-door experience is underserved and that an air transportation service that is able to connect the dots would hold a true value advantage over one that just drops the passenger off at a hub airport.

Search terms are important because they indicate the intentions of a market.

While little is ever conclusive, the rate at which something changes can say more than the thing being observed alone.  At Social Flights, the demands of a dynamic market are clear.

1. Companies must have business travel options.

2. A door-to-door value proposition is essential.

3. People are searching online more than ever

4. The commercial airline industry leaves a market underserved.

Economic recessions have been shown to be more about technological transition and adjustment rather than any single underlying factor.  We believe that this transition will be no different.

Social Flights is featuring this property sharing opportunity from AirBnB.com and it’s owner to present a unique way to visit the Olympic Peninsula and the Olympic National Park in the State of Washington. This is the first time we’ve done this because it is a great way to demonstrate the versatility of Private Social Travel.

Cinnamon Bear Cabin is walking distance to the (semi) private and uncrowded Lake Cushman Golf Course and within a few miles of three amazing bodies of water; Lake Cushman, Lake Kokanee, and the Hood Canal (actually a Fjord remnant of the ice ages).  Hood Canal is known for crystal clear saltwater scuba diving, crabbing, clam digging and seasonal salmon fishing.  Lake Cushman is a 4000 acre  glacier fed lake at the foot of 7000 ft mount Washington in the Olympic Range.  Lake Kokanee sits below the Lake Cushman dam and offers a serene  trout fishing experience through its meandering canyons.

The nearest commercial airport is 2 hours away, but Social Flights can bring you and your group directly into Sanderson Field in a private aircraft from anywhere in the US, less than 15 minutes from this very special location where you will pick up your car, keys, and license for fun and adventure.

Olympic National Park is comprised of nearly 1 million acres of the Olympic Mountain range. The Olympics literally halted the glaciers that carved the surrounding geography many thousands of years ago and are now home to unique species and wildlife ecosystems.  The ONP is one of the last remaining temperate rain forests in the World with ancient old growth featuring trees of astonishing size.  Yes we all know of the great sequoias of California, but Imagine cedars, douglas firs, sitka spruce, and hemlock trees 15 ft in diameter and up to 300 feet tall.

Indian heritage is alive and dominant in several areas offering cultural and recreational opportunities found nowhere else.  You can also visit Lake Quinault, The Western shores, and many hot spring locations all easily accessible from Cinnamon Bear Cabin.  In the Northern portion of ONP, you’ll find crystal clear Crescent Lake - a body of water so rare and so old that it’s the home of some species of fishes that exist nowhere else on Earth. Crescent Lake is called a “National Treasure” with 5 stars on TripAdvisor.com

Hiking, camping, Kayaking, festivals, casinos, local artisans, scuba diving, golfing, fishing, sky diving, are all abundant in the Olympic Peninsula.  What you will not find are crowds, tourist traps, tourist crime, pollution, blight, traffic, and harassment.  The Olympic Peninsula has one of the lowest population densities in the US. Local prices are local prices and not tourist prices.  Cinnamon Bear Cabin is perfect for people who want to experience the best of the Pacific Northwest without needing a vacation from their vacation afterwards.

The choice is yours, you can navigate the Gauntlet of the travel industry whose sole purpose is to drive revenue, add fees, sell advertising impressions, waste your time, and reach into your wallet at every fork and bend  on the roads most traveled. Or, you can go for a private experience with all the cherished memories that you expect for your time and money at a cost that is comparable to anything that the commercial travel “processing” industry has to offer. It’s about a colors of time for your money, not the colors of money for your time. You live once, make it count

Economic Development is on everyone’s minds as people realize that their local economy can have a dramatic impact on the their position in the next largest markets.   Now, data is converging so rapidly with the travel experience that opportunities for unique locations to provide unique experiences are truly profound.

From Wikipedia:

Economic development generally refers to the sustained, concerted actions of policymakers and communities that promote the standard of living and economic health of a specific area. Such actions can involve multiple areas including development of human capital, critical infrastructure, regional competitiveness, environmental sustainability, social inclusion, health, safety, literacy, and other initiatives. Economic development differs from economic growth.

Look at the photo above and the Wikipedia entry below it.  It is literally possible to visualize ALL economic indicators in a single flash of an IPhone.  Human capital cannot readily organize without education, transportation, clean environment, social inclusion, safety, and health services.  A community desirable to its citizens is a community desirable to its markets.

This goes without saying for cities that have grown to a size where major airports have become almost a scourge – many of these cities themselves began as a cross roads for land, water, or train transportation in their respective histories.  Efficient air transportation without the “crossroads”  may hold a distinct economic advantage for communities where the access to economic information is equalized by the Internet.  In other words, all things being equal, travelers will prefer a location that is relevant, pristine, uncrowded, and welcoming.

Social Flights is pioneering the concept of the Community Airline, specifically termed “Public Charter”.  The idea is simple; there is very little that a major airline can do for a small community that a small community cannot do for itself, better, faster, cheaper, and without sacrificing safety – all within the existing regulatory environment.  Social Flights can help communities to acquire, maintain, market, and operate modern aircraft which can be deployed on a schedule that suits the community priorities.

Look at the picture again – this is the mural upon which communities will define themselves in the digital age. Social Flights provides all the economic development benefits of an airline without the burdens of a hub airport