Plane Conversations

Knowledge is power.  It’s not what you know, but what you do with what you know that matters. 

Enter social media, web 2.0, wikinomics, the digital age, the Google era-whatever you would like to call it.  The power of this enormous infrastructure and way of life, the power of social media is the sharing of knowledge by wise leaders. 

Let me briefly explain–Google shares information, but it certainly isn’t wisdom.  On the other hand, your friend, who has been listening to a podcast about a certain subject for a year now, knows you are looking for a new job in a related industry.  He knows that the host of the podcast is great friends with a guy in that industry.  A tweet is sent with a link to the podcast… Knowledge has been applied.  Wisdom has been shared.  Now connections have been made.

Enter video.  YouTube is probably the most widely known video social media channel, but there are many.  Here is an example:

What did you see? Probably a lot of things.  Did you see an acrobatic flight from the “bird’s eye” view of the pilot? A pilot getting his first lesson could learn a lot about the cross check…looking outside at the wingtips to maintain attitude, back and forth, now forward at airspeed.  These are the kinds of things that can only be learned in real time.  It’s challenging, even for an experienced flight instructor to explain this inverted.

If a picture is worth a thousand words, what is video worth?

Did you see Johnny’s house in the early frames of the video, just to the far side of the brown field off the nose? How cool would it be for Johnny to see his house from that angle?! Even more exciting would be real time streaming video integrated into the flying video game on his HD TV.

Imagine a student pilot getting ready to go on his first cross-country flight.  The weather between here and the destination is forecasted to be VFR, but there is a slight chance it could deteriorate.  So he types in the web address for a new, video-based “Sky Maps” website, and sees that another pilot has just flown along that route.  By clicking on the airplane symbol on the “Sky Map,” a video is cued.  Student Pilot can now see the weather for himself, adding some knowledge to his decision-making process, painting a picture to supplement the weather forecast.

Did you see the weather off to the east in the video? Scientists could tap into a wealth of data to update meteorological models, validate predictions, understand these complex (and still quite mysterious) phenomena even better.

Did you see the turbulent airflow off of the upper wing? I didn’t either, but it won’t be long until a high-tech lens attachment the size of a dime gives Schleren photography capability to this portable video cameras.  In fact, the future holds a camera that looks wherever the pilot points it and captures images at any bandwidth in the spectrum of light.

One last application for the test pilots among us - the pilot was moving his head, large movements, and a lot of them, in other words, high frequency and high amplitude.  This data would certainly contribute to an understanding of the workload during this phase of flight.  At this point in the evolution of the technology, we don’t need six sigma certainty that it’s high workload.  We have a definitive qualitative understanding that it is.  The technology will mature, and the way we use it to collect quantitative measures of what has been previously subjectively evaluated should mature as well.

That’s what the future looks like…in HD.

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As I said yesterday, both the Phenom 100 and the 300 are single pilot certified and are designed to be flown by professional pilots, as well as owner pilots. The latter present a challenge as they are generally a group with little or no pure turbojet time.  Many have flown complex turbo prop aircraft but most owner pilots have spent little time in “fast movers” and lack a complete understanding of their roles and responsibilities in the ATC system. The solution lies in training and competent mentoring.  Embraer includes two “entitlement” training slots for pilots with the purchase of an Executive Jet. The training at ECTS is a thorough introduction into the Phenom and an accurate assessment of acquired skills and knowledge.   The problem is that training ends with the check-ride and subsequent type rating.   And, in any sphere, knowledge without wisdom is incomplete.

A typical type-rating oral exam consists of knowing aircraft systems and limitations along with the immediate action items associated with specific emergency procedures.  A more thorough oral drills deeper with questions involving the working relationships of systems and an understanding of why things work the way they do. The rating-ride is a carefully choreographed series of events that test specific learned procedures such as the loss of an engine on takeoff, the“V-1 Cut”, as well as single-engine approaches and landings.  The entire check ride is given within the confines of a single airport and is an accurate assessment of skills and accomplishment. The FAA oral and rating-ride are excellent tests of pilot preparedness for the unexpected problems that seldom (thankfully) occur in real life.  What a rating-ride can’t do is impart experience and judgment to a first-time jet pilot.  With experience comes wisdom and the safest way for the first-time jet pilot to get that wisdom is with the assistance of a mentor.

Slow down, you move too fast.
You got to make the morning last.
Just kicking down the cobble stones.
Looking for fun and feelin’ groovy.

 (59th St. Bridge Song by Simon and Garfunkel)

Up until recently, Air Traffic Controllers could logically assume that everyone in a jet “kicking down the cobble stones” was a pro-pilot or at least performed like one.  The advent of the personal jet has changed that.  Now anyone with a million dollars, or even less with financing, can buy a jet to look for fun and feel groovy hanging out with the big boys.  Herein lies the problem. The old instructor adage of “slow down and make yourself time for the approach” only works at the cabbage patch, but these personal jet aircraft aren’t staying in the cabbage patch.

A gap has developed between those who understand ATC and fly accordingly and those who feel as if ATC will accommodate their lack of skills and judgment. The saner parties have been the insurance companies who have insisted upon some level of supervision for low time aviators. Insurance companies, at a loss for how gauge skills and judgment, have resorted to insisting on a certain number of hours (usually 25) of supervised flying.  Typically those hours are flown in the course of business for the newly minted personal jet aviator.

Perhaps a better way to ensure the safety and success of the owner-flown community would be to adopt the commercial aviation technique of mentor flying for newly type-rated jet pilots by creating a private IOE (initial operating experience) process. Airlines have long recognized that meaningful mentor programs consist of more than the supervised “drilling of holes” in the sky.  A truly effective mentor program imparts a higher level understanding and competence to the new pilot.

With training fresh in the mind of the newly typed pilot, the mentor reinforces good technique and emphasizes the “real world” application the newly learned skills.  And it takes both training and experience to protect your Phenom investment.

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Every time someone posts something online the context of their content reveals an intent. Intentions have become transparent and discernment of intent is becoming the wisdom of crowds.

The aggregation of consumer conversations enabled by technology has fueled awareness of market methods and intents. Consumers have found influence and have begun to “opt out” of the old methods created by old market methods of intent to capture and sell.

Social technology has created a transparency of intent. Intent is a relational attribute that reveals motive. The “markets of conversations” are no longer motivated by old methods used by the markets over the last 40 years. Doc Searls says “The Intention Economy is built around more than transactions. Conversations matter. So do relationships. So do reputation, authority and respect. Those virtues, however, are earned by sellers (as well as buyers) and not just “branded” by sellers on the minds of buyers like the symbols of ranchers burned on the hides of cattle.”

A Brands Letter of Intent

A letter of intent or LOI is a document outlining an agreement between two or more parties before the agreement is finalized. Such agreements may be for employment, acquisitions, mergers, purchases of services or products. Agreements which aim to specify the intents of parties engaged in a relationship for specific purposes.

The purposes of a LOI may be:

• to clarify the key points of a complex or simple transaction for the convenience of the parties
• to declare officially that the parties are now engaged with an intent implied or specifically spelled out
• to offer safeguards for when the relationship collapses during an engagement with intent

A LOI may also be referred to as a memorandum of understanding (MOU), term sheet or discussion sheet. The different terms show different styles, but do not show any difference under law. Social letters of intent exist when and where buyers and sellers engage on-line through the exchange of information and later a transaction which has certain expectations of delivery.

Social Agreements Represent LOI’s

When people engage with other people or entire organizations on-line there is an implied social agreement represented within the communications. The social agreement may be in response to an inquiry, a comment on posted content or an intent to investigate or take action from an ad or marketing message. The social agreement may also simply be a response to a need or an exchange of communications centric to topical discussions.

Given the reach of social technology and the engagement of markets, buyers and sellers, the underlying social agreement is similar to the traditional letter of intent. While social agreements are not legal instruments the expectations of fulfillment by both parties remain the same as if they were legally agreements.

The very nature of social technology and the emerging dynamics are raising people’s expectation to fulfill implied intents contained in context with the content (communications). It is clear that traditional marketing and advertising methods are being rejected because the intent of such methods are not what buyers expect. Today’s buyers expect honesty, integrity, responsiveness, performance and respect for their time, attention and intentions.

Cluttering buyers time, attention and relevant intentions with irrelevant ads and slick marketing messages does not show respect. Treating buyers like cattle waiting to be herded does not show respect. The currency of communications represents the value of ones intent to fulfill or fail to fulfill the intent of a social agreement. Failure to fulfill a social agreement means the buyers currency, both in the form of money and communications, will not follow you rather both will be spent and shared elsewhere.

Social letters of intent are not created by or from the supplier rather from the buyer. To ignore or not fulfill these intents means you lose the buyers currency and that of their “friends”. That represents a return, or lack thereof, from this thing called social media.

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